Your brand is more than just a name or logo — it's how customers recognize you, remember you, and choose you over competitors. Protecting that identity is one of the smartest investments you can make in your business.
At Ford Banister IP, we help businesses of all sizes secure and enforce their trademarks. From the first clearance search to filing your application — and beyond — we make sure the process is smooth, strategic, and tailored to your goals.
What is a Trademark?
A trademark is anything that helps consumers recognize your brand and set it apart from competitors. This can be a word, phrase, logo, design, or even a sound that identifies your products or services. When people see your trademark, they know it's you.
Why Trademarks Matter for Your Business
Your name, logo, or slogan isn't just “marketing”. It's an asset. It's the face of your business, the trust you've built with your customers, and the reputation that keeps them coming back. Securing that asset with a trademark registration is how you protect the work you've already put in and set your business up for growth.
Our Trademark Services
Here's what's included when you work with us:
- Clearance Search & Opinion – We check the USPTO database and other sources to see if your mark is available, then give you a clear opinion on your chances of success.
- Application Drafting & Filing – We prepare and file your application with the USPTO, making sure it's accurate and complete.
- Guidance Along the Way – We explain the process, answer your questions, and keep you informed at every step.
Additional Services (if needed)
Every application is different. Sometimes the USPTO issues an Office Action (a letter raising questions or objections), or you may need to file a Statement of Use for an intent-to-use application. We handle these as they arise and will discuss any additional costs with you before moving forward.
How Long Does It Take?
The USPTO process typically takes 12–18 months from filing to registration. While we can't control government timelines, we can help you avoid unnecessary delays and increase your chances of approval.
Why Work With a Trademark Attorney?
Could you file on your own? Sure. But mistakes are common — and they're expensive to fix. With Ford Banister IP, you'll get:
- Experience – We've filed and managed hundreds of trademarks.
- Clarity – We translate “USPTO-speak” into plain English.
- Strategy – We think beyond the application, protecting your brand as a long-term asset.
Ready to Protect Your Brand?
Don't wait until someone else claims the brand you worked so hard to build. Let's make sure your brand is secure.
Contact us today on 212-500-3268 or fill out our contact form.